The Markify exposition at the INTA Annual Meeting in San Francisco in May was a huge success. And in several ways:
- Business leads: We had so many visitors to our booth that the three of us didn't always have time to take care of everyone. The number of new potential clients is fantastic.
- User input: The input from trademark lawyers from all over the world was simply outstanding. They told me all we need know when we now continue to develop Markify.
- Partnerships: Industry leaders in various positions approached us to discuss cooperation. Very exciting opportunities.
- Buzz: The buzz we generated in the trademark community is still echoing in our inboxes.
How did we do it? I think the trademark lawyer at one of the big cola drink companies summarized it well: "You had a great way of getting me into the booth (Win an iPad 2). Then you showed me a great product. Well done!"